The Importance of Shopping Local

It is the gift giving season and I am going to take a break from my normal comments on the coin and precious metals markets and focus on the benefits of buying local.

I totally understand that people are busier than they ever have been. It is easy to sit in front of your computer and click to buy. What gets lost is the support of our local community.

Here are a few significant points to shopping local at independent businesses:

  • 48% of the money spent at local independent businesses gets re-circulated into the community vs 13% spent at national chains. At Christopher’s we are proud to partner with many other local small businesses for our needs, many of whom operate with the same values that we do.
  • Christopher’s, along with other local small businesses, donate to local charities. Two of the organizations we support are Dress for Success Des Moines and A Heinz 57 Pet Rescue & Transport.
  • Local small businesses provide great employment opportunities. We are proud that most of our staff at Christopher’s has been with us for many years, growing into new and expanded positions. Our team’s weddings, home purchases and accomplishments are some of our most treasured memories.
  • You will feel great about your purchase. Our staff at Christopher’s will provide you with the education you need to feel completely confident with your decision.


Everyone at Christopher’s Fine Jewelry and Rare Coins wishes you and your family the most joyous holiday season.  It means so much to have the opportunity to help you select that unique and special gift; a gift that will be cherished for many generations.

Thank you for choosing Christopher’s Fine Jewelry and Rare Coins.   We greatly appreciate your friendship and loyalty. 

Chris Seuntjens,
Christopher’s Fine Jewelry and Rare Coins